Learn How to Configure Google Analytics and Get Insights to Improve Your Website’s Performance As a website owner or digital marketer, one of the most important tools you need to have is Google Analytics. It’s a free tool that helps you track and analyze your website’s traffic, giving you valuable insights into your visitors’ behaviour, …
A Beginner’s Guide to Setting Up Google Analytics for Your Website Read More »
Google Ads is a powerful platform for businesses to promote their products and services to a vast audience. However, the success of your ad campaigns depends on your ability to measure and analyze their performance. In this article, we’ll cover everything you need to know about Google Ads measurement for beginners. What is Google Ads …
Google Ads Measurement for Beginners: How to Measure and Analyse Your Ad Campaigns Read More »
As a digital marketer, you understand the importance of tracking your website’s performance. You’ve probably heard of Google Tag Manager, a tool that allows you to add tracking tags to your website without having to edit its code. But have you heard of data layers? If not, you’re missing out on a powerful tool that …
Understanding Data Layers: Take Your Tracking to the Next Level Read More »